Where passion, tradition and design meet – the new wine world of Héraclès that turns enjoyment into an experience.

A small village with a great wine tradition

At the foot of Mont Ventoux, 30 km from Avignon, in the small southern French village of Vergèze, more than 80 winemakers have joined forces in the Héraclès cooperative winery. For over 25 years, high-quality organic wines have been produced here in modern stainless steel tanks. The diversity of terroirs and grape varieties gives rise to expressive whites, elegant rosés, and deep reds with unique aromatic profiles. Important wine regions such as Nîmes, Anduze, and Montpellier form the basis for this outstanding quality.

A new chapter begins

At the end of 2022, Héraclès turned a new page: the traditional wine cellar was completely redesigned. The goal was clear – to create a wine and spirits sales area that is well structured, easily accessible, and welcoming. Today, visitors are welcomed by an elegant setting with an impressive selection of over 200 different wines from the winemakers’ cellars.

Diversity with structure

To keep the large selection clear, the space was divided into different sections with custom-made wine racks. At the center, BLACK PURE powder-coated metal racks skillfully showcase promotional wines. The concept is complemented by a cozy seating area that invites visitors to taste and linger – a place where wine becomes an experience.

Crafted elegance in solid wood

The backbone of the sales area consists of 48 PRESTIGE series wine racks made of solid oak. Over two meters high, stable and modular, they combine artisanal elegance with modern functionality. Integrated warm white LED touch lighting perfectly illuminates the wines and highlights their value.

Modern accents in the space

Racks from the STYLE and BLACK PURE series add contemporary contrasts. They give the sales area a clear modern touch that complements the warmth of the wood – a harmonious interplay between tradition and modern design.

A place for enjoyment and encounters

The result is a sales space that holds around 4,800 wine bottles and cases – well structured, high quality, and flexibly designed. A place that showcases not only the quality of the wines but also the passion of the winemakers behind them.